Fri, 12/11/2009 - 18:12
INTERVIEW: Marketing and Internet key to China film industry - GM of China Film Group Marketing Corp.
Jiang Defu, the general manager of China Film Group's marketing subsidiary talks to Interfax about the current dilemmas and future direction of the film production industry in China, stressing the importance of marketing and cooperating with Internet companies.
"We found that Internet users, particularly the most active users, are also frequent film watchers," Jiang said.
- Jiang Defu
Shanghai. December. 11. INTERFAX-CHINA - The majority of Chinese film producers lack strategic marketing sense and an innovative entrepreneurial spirit, Jiang Defu, the general manager of China Film Group Marketing Corp. (CFGMC), the marketing subsidiary of the nation's largest film producer China Film Group, told Interfax in a face-to-face interview on Dec. 11.
