Telecom Media & Technology

Tue, 12/29/2009 - 10:01

China's advertising industry shifting in more ways than one - SinoTech CEO

by Hua Jinglei

China's advertising market is undergoing rapid changes, particularly in the digital sphere, Dr. Matt McDougall, founder and chief executive officer (CEO) of SinoTech Group, told Interfax in a recent face-to-face interview.

"As companies cut marketing budgets, every advertisement placed needed to translate into measurable results and feedback," McDougall said.
Matt McDougall, CEO SinoTech Group

Shanghai. December 24. INTERFAX-CHINA - China's advertising market is shifting from traditional to digital, and from a focus on branding to performance advertising, Dr. Matt McDougall, founder and chief executive officer (CEO) of SinoTech Group, told Interfax in a recent face-to-face interview.

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