Telecom Media & Technology

Mon, 05/10/2010 - 14:22

Hipikids is opening the Internet to kids born in the digital age - Xu Wei, Hipikids CEO

by Yan Xinyi

While the majority of Internet businesses target China's adult consumers, a vast base of child Internet users has long been neglected, presenting a lucrative and untapped market for Internet companies. Xu Wei, the chief executive officer (CEO) Hipikids Technology Co. Ltd., discussed the opportunities presented by what he terms the "digital native generation" with Interfax in a recent interview.

"Approximately 70 percent of child Internet users in China use the Web mainly for playing games. A small group use search engine services, while the majority don't even know the other functions of the Internet" - Xu Wei, CEO of Hipikids
Xu Wei, CEO of Hipikids

Shanghai. May 10. INTERFAX-CHINA - China's current generation of children, born in the mid 1990s, are what Xu Wei refers to as "digital natives" - a generation born into the digital age and exposed to modern communication devices and Internet technologies at an early age. This is a generation with a natural propensity toward all things digital. These young users present an enormous potential market for technology and Internet-related companies like Hipikids.

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