Telecom Media & Technology

Thu, 05/15/2008 - 11:47

Blogbus.com prepares to shift up a gear

by Chen Shasha

A blogging frenzy grips China's Internet users, but how to effectively generate revenue from this unique medium has had operators scratching their heads. For Dou Yi, CEO of Blogbus.com, the answer lies in the bloggers themselves. Interfax spoke with the former investment manager and self-confessed blog addict last week.

Blogging's nature makes it a perfect platform for product placement marketing. Rather than direct advertising by brands, bloggers write articles on their experiences of the brand.

Shanghai. May 15. INTERFAX-CHINA - Much like the rest of the world, blogging in China has exploded in popularity over the last few years. However, the country's 46.98 million bloggers and 72.82 million blogs, according to China Internet Network Information Center (CNNIC) in 2007, pose a unique challenge to a government that exerts tight control over the media and the dissemination of comments it deems to be politically or socially "unhealthy".

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