Thu, 06/11/2009 - 17:11
Emerging mobile digital publishing market can breathe new life into traditional business - Goonews CEO
by Cindy Geng
Mobile digital publishing is the answer for a media industry that is facing falling revenues and increasing challenges from online sources, Jime Bai, CEO of Beijing ZRWT Technology Co. Ltd., tells Interfax.
Traditional media have originally-produced content and enjoy credibility among readers, however, they find it difficult to go digital.
- Jime Bai, CEO of Beijing ZRWT Technology Co. Ltd.
Beijing. June 11. INTERFAX-CHINA - Newspapers and magazines, faced with falling circulations, are turning to the Internet and mobile networks to increase their reach. However, many lack the expertise necessary to convert their content into attractive and profitable online enterprises.
