Telecom Media & Technology

Thu, 06/18/2009 - 14:12

Design strategy could make or break product and service success in China - CBI

by Adam Skuse

China has no lack of design talent, but the challenge of how to successfully harness it still remains. Cathy Huang, founder of design management and innovation strategy firm China Bridge International, tells Interfax how the company is bringing products and services in China to life.

Chinese companies are not lacking in designs - they have too many products, confusing consumers - but they lack a strategy on how to develop the right design, when and for who.
Cathy Huang, founder of China Bridge International

Shanghai. June 18. INTERFAX-CHINA - Chinese companies, driven by growing demand from style-conscious consumers as well as their ambition to break through in overseas markets, are realizing the importance of effective product and service design to their success. On the other hand, many foreign companies have been disappointed by the results of simply transplanting their design ethos to China, according to China Bridge International's founder, Cathy Huang.

This article is only accessible to Interfax subscribers. To gain access to this article, as well similar in-depth articles and industry-specific content, please contact our sales staff by telephone (+852 2537 2262) .

Start free trial NOW